Google Business Profile Guides for Local Businesses
These are plain guides to the things that decide whether Google shows your business when someone nearby searches for what you do. Your profile, your reviews, your listings on other sites, and the map at the top of the results.
Your Google Business Profile
How Contractors Can Use Google Business Profile to Get More Local Leads
A plain guide to Google Business Profile for contractors: where it shows up, how to claim and verify it, and what the Performance numbers mean.
Drive More HVAC Leads with a Better Google Business Profile (Step by Step Guide)
A step-by-step guide for HVAC contractors: categories, service areas, photos, reviews and posts, so more local searches turn into phone calls.
How to Optimize Your Google Business Profile (GBP) to Get More Remodeling Jobs
Six steps to get more remodeling jobs from your Google Business Profile: verification, categories, service areas, photos, reviews and tracking.
How to Get Into the Local Map Pack as a Home Service Contractor
What it takes to show up in Google's local map pack for plumbing, HVAC, roofing and landscaping searches: profile setup, reviews and realistic timelines.
Reviews and your listings
Reputation Management for Contractors: Don't Let Bad Reviews Hammer Your Business
How contractors build a strong online reputation, get more honest Google reviews within Google's rules, and handle a bad review without making it worse.
Directory Assistance: Understanding Local Directories for Contractors
Local directories list your name, address, phone, hours and reviews. How they work, which ones matter for contractors, and how to keep them accurate.
Citation Needed! Understanding Local Citations for Contractors
Local citations are online mentions of your business name, address and phone. Why they matter, how to clean up bad ones, and where to build new ones.
20+ Essential Websites to List Your Specialty Trade Contractor Business
Where should a contractor list their business online? 20+ sites that still take listings, what each is good for, and how to stay consistent.
Local SEO by trade
How Does Local SEO Work? 7 Steps for Contractors
How does local SEO work? A plain explanation of relevance, distance and prominence, map pack vs organic, and 7 steps contractors can take.
Local SEO for Landscapers: How to Show Up When Homeowners Search
Local SEO for landscapers, step by step. How to set up your Google Business Profile, reviews, citations and website so homeowners nearby find you and call.
SEO for Masonry Contractors: How to Get Found by Local Customers
SEO for masonry contractors in plain terms. How to set up your Google Business Profile, reviews, website and links so nearby homeowners and builders call you.
Local SEO for Electricians Made Easy
A plain guide to local SEO for electricians: set up your Google Business Profile, get reviews, fix your listings and make your website work for local searches.
4 Ways to Rank on Google for Local Home Service Contractors
Four ways a contractor shows up on Google: Local Services Ads, search ads, the map pack and organic results. How each works and what it takes.
How to Target Local Customers: A Practical Guide for Contractors
How to target local customers as a contractor: your Google profile, local pages, reviews, referrals, and what to track so the right calls come in.
Getting leads without overpaying
Is Angi Worth It for Contractors in 2026?
Angi can fill a slow month, but shared leads get expensive once you count booked jobs instead of leads. Here's how to run the numbers and what to build instead.
7 Best Lead Generation Websites for Contractors (Ranked and Reviewed)
Google Business Profile, Angi, HomeAdvisor, Thumbtack, Houzz and more compared: how each one charges, who it fits, and how to get more booked jobs.
How to Start Generating Leads for Your Contracting Business (Without a Big Marketing Budget)
How to generate leads without a big budget: set up your Google Business Profile, list on free directories, and skip shared lead platforms.