Blog / How to Optimize Your Google Business Profile (GBP) to Get More Remodeling Jobs

How to Optimize Your Google Business Profile (GBP) to Get More Remodeling Jobs

By Scott Rehnberg, Google Business Profile specialist.

When a homeowner searches "kitchen remodeler near me," the first companies they see are usually in the map pack, the three businesses Google shows on the map at the top of the results. What decides who lands there is mostly your Google Business Profile. Here are six steps to get yours working for a remodeling business.

Step-by-Step: How to Optimize Your Google Business Profile for More Remodeling Leads

Step 1: Claim and Verify Your Business Listing

Google wants to show people businesses it can trust. Verifying your profile tells Google you're a real remodeler serving a real area, and it's what lets you control the listing instead of leaving it to whoever edited it last.

Without verification, you can't manage your profile properly, and you're less likely to show up when homeowners search for remodelers in your area. Verification also shows homeowners that the business has been confirmed with Google, which helps when they're deciding who to call.

How to do it:

1. Search for your business on Google or Google Maps to see if a profile already exists.
2. If it does, click Claim this business and follow Google's steps. If it doesn't, go to business.google.com and create a new profile.
3. Complete verification. Depending on your business, Google may offer phone or text, email, a video recording, a live video call or a postcard. Google picks which methods you get, and you can't change them. Google's verification help page covers each one.

Pro Tip: Use the exact same name, address and phone number, usually shortened to NAP, on your profile, your website, your social pages and every directory. Mismatched details make Google less sure about you and can hold back your local rankings. I cover this in more detail in what local citations are.

Step 2: Complete Every Field in Your Profile

Google has more to work with when your profile is complete, and homeowners have more reasons to call. Every blank field is a missed chance to show exactly what you do and where you do it.

What to focus on:

• Business categories:
• Your primary category matters most. For most remodelers that's "Remodeler," "Kitchen remodeler" or "Bathroom remodeler," depending on the bulk of your work.

• Add secondary categories for the other work you actually do. These help Google match you to the right searches.

• Service areas:

• List the towns, cities or ZIP codes you actually serve.

• If you don't have a showroom or office homeowners visit, hide your address and use service areas instead. That's what Google's rules call for.

• Business description:

• Write a short, plain description of your specialties and where you work. Homeowners read it, so write it for them. Don't stuff it with keywords. Google's guidelines don't allow that.

• Example: "[Business Name] remodels kitchens and bathrooms for homeowners in [City] and surrounding towns. Every project is managed start to finish by the owner."

• Attributes:

• Select the attributes Google offers for your category, like "Women-owned" or "Veteran-led."
• Some homeowners look for these, and they give people one more reason to pick you.

Filling out every field with care gives you a better shot in local results and gives homeowners the details they need to call you with confidence.

Step 3: Add High-Quality Photos & Videos

Remodeling is visual. A homeowner deciding between three remodelers wants to see your work before they call, and profiles with real project photos give them that. Stock photos don't.

What to include:

• Before-and-after photos of your remodeling projects. Show the transformation.
• Short videos of finished work or your crew on site.
• New photos on a regular basis, so the profile doesn't look abandoned.

Pro Tip:

Add your logo and a clear cover photo. Consistent branding across your photos helps homeowners recognize and remember you when they're ready to hire.

Step 4: Collect and Manage Reviews Actively

Homeowners lean heavily on reviews when they're picking someone to work inside their house. Google also says your review count and rating factor into local ranking. A steady stream of good reviews can be the difference between getting the call and losing it to the remodeler down the road.

What to do:

• Ask happy customers for a review at the end of every project, in person.
• Follow up the same day with your review link by text or email.
• Respond to every review. Thank the happy ones, and answer negative reviews calmly and professionally.

Responding to reviews doesn't directly raise your rankings. It does build trust with the next homeowner reading them, and that turns more profile views into calls. For more on this, see my post on reputation management for contractors.

Step 5: Use Google Posts to Showcase Your Work

Google Posts let you share new projects, offers or events right on your profile. They show homeowners you're active and give them something current to look at.

How to use it:

• Share updates:
• Highlight recent remodels or limited-time offers.

• Example: "10% off bathroom remodels booked this month. Call to set up your consultation."

• Include visuals and a button:

• Use before-and-after photos to grab attention.

• Add a button like "Call now," "Book" or "Learn more" so people can act right away.

• Post regularly:

• A profile with recent posts looks active to homeowners. Google hasn't said posting frequency is a ranking factor, so post because it helps people choose you, not to game anything.

Quick Tips for Google Business Posts:

• Post types:
• Update: general news, like a new service or a finished project.
• Offer: a discount or promotion, with dates.

• Event: something with a start and end date, like a showroom open house.

• Content ideas:

• Project spotlights: photos or videos of a recently finished job.
• Before and afters: show what the space looked like and what it looks like now.
• Behind the scenes: demo day, material deliveries, your crew at work.
• Customer reviews: share a recent review with a photo of that project.

• Seasonal content: getting a basement finished before the holidays, or an outdoor kitchen before summer.

• Essential elements:

• Clear photos or video of real work.
• A short description of what the homeowner is looking at.
• A button such as "Call now."

• The service and town, worked in naturally, like "bathroom remodel in [Town]."

• Optimization tips:

• Mention the location so homeowners know you work in their area.
• Be consistent. A post every week or two is plenty for most remodelers.
• Check performance. See which posts get views and clicks, and do more of those.
• Keep the rest of the profile current with new photos and accurate hours.

Used well, posts give homeowners more reasons to call you instead of scrolling to the next listing.

Step 6: Track Performance with Google Insights (Now Called Performance)

What Google used to call Insights now lives in the Performance section of your profile. It shows how homeowners find you and what they do once they're there. Checking it once a month tells you what's working and where to put your time.

Key Metrics to Monitor:

• Calls, website clicks and direction requests:

• How many people contacted you or clicked through to your site from your profile. This is the closest thing to a lead count your profile gives you.

• Searches that showed your profile:

• The search terms people used before finding you. If homeowners search for "basement finishing" and you don't list that service, add it.

• Views:

• How many people saw your profile on Google Search and Maps. If views go up but calls don't, look at your photos, reviews and description.

• Posts and photos:

• Watch which posts and photos get attention, and do more of what works.

Reviewing these numbers regularly keeps your profile pointed at the jobs you actually want. If you'd rather have someone handle it, Google Business Profile optimization is the only thing I do.

Common Mistakes That Keep Remodelers from Ranking Higher

The most common issue is inconsistent name, address and phone information across the web. If your Google profile, website and directory listings don't match, Google is less sure about you, and that can hurt your ranking.

Another big mistake is not paying attention to reviews. Ignoring negative reviews, or never replying to any, hurts your reputation with homeowners and makes the profile look unattended.

A third is leaving services out. If your profile doesn't list the specific remodeling work you do and the areas you serve, Google has less to match against what homeowners are searching. For a broader walkthrough of every part of the profile, see my guide to Google Business Profile for contractors.

Make Google Work for Your Remodeling Business

A well-kept Google Business Profile builds trust with homeowners before you ever talk to them. Good reviews, current photos and accurate details make a strong first impression, and they set you apart from remodelers whose profiles look forgotten.

It also brings in homeowners who are already looking to hire. They searched for a remodeler, found you and called. That's a better lead than most.